Webinar

The Art of Deception

Real vs AI – The Face Off

Deepfakes have become a powerful tool attackers can deploy at every stage of the cyber kill chain.

Man holding mask

From reconnaissance to execution, modern adversaries can now generate convincing identities, clone leaders’ voices, imitate employees on video calls with precision.

Using open-source tools and AI models available on platforms like Hugging Face and GitHub, creating weaponised deepfakes is accessible to anyone with basic skills.

In this live session, our cybersecurity experts break down how deepfakes are used to accelerate intrusions, bypass controls and amplify impact throughout 𝐭𝐡𝐞 𝐤𝐢𝐥𝐥 𝐜𝐡𝐚𝐢𝐧.

You’ll see how attackers use 𝐬𝐲𝐧𝐭𝐡𝐞𝐭𝐢𝐜 𝐜𝐨𝐧𝐭𝐞𝐧𝐭 at each stage of the cyber kill chain to create a multilayered deception, with each stage reinforced by real social content, trending topics and familiar voices that make the attack feel authentic.

Think you’d spot a deepfake? Most of our last attendees couldn’t.

What you’ll learn:

  • How deepfakes are deployed at stages of the cyber kill chain from reconnaissance and weaponisation to delivery, exploitation and exfiltration

  • Realistic attacker scenarios, showing how synthetic audio/video improves success rates

  • Validation techniques your team can apply instantly, even without specialist tooling

Why this matters — right now

Scope: Scattered Spider impersonated a Sys Admin employee using sophisticated voice authentication to execute access, lateral movement & a severe ransomware-based attack.

Impact: Impact: M&S have publicly stated the impact will be in the region of £300M, with weekly losses of £40M confirmed during the outage. 

When one impersonated voice can cost hundreds of millions, recognising what’s real and what isn’t has never been more important.

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About the author

Matt, co-founder and CEO of CloudGuard, is an IT industry veteran with 35 years of senior experience. He has held pivotal roles at major organisations including Microsoft, Severn Trent Plc, Perot Systems, Computacenter, Digica, Pulsant, BCN, SmarterMed and SoftwareONE. He has been a Microsoft Certified Technical Architect since 2003 and was honoured as a CIO100 member in 2015, 2018, 2020, and 2021.

Since 2008, Matt has led advancements in AI and automation. Under his guidance, his team pioneered the use of machine learning to analyse extensive datasets across industries such as cybersecurity and utilities. His deep understanding of these technologies has driven innovation and positioned him as a thought leader on their ethical implications. He has shared his expertise at global conferences, discussing the transformative potential and ethical considerations of AI and automation.

Beyond his IT career, Matt has been a significant investor in renewable energy since 2010, reflecting his commitment to sustainable development.

Matt Lovell, CloudGuard CEO and Co-Founder

Matt Lovell

Co-founder and CEO
CloudGuard