Webinar

The Art of Deception

Fight Back Against the Fakes

We’ve all seen how easily deepfakes can fool even the most experienced teams. Now it’s time to talk about how to fight back.

Man holding mask

Deepfakes and AI-driven manipulation have become more convincing and more accessible. Attackers can now clone voices, faces and entire meetings with tools anyone can find on platforms like Hugging Face or GitHub. Traditional awareness training isn’t enough to stop it.

Can you truly identify synthetic content, validate what’s real and respond when fakes appear?

This live session takes you beyond awareness and into detection and defence. Our cybersecurity experts will walk through real-world examples of detection tools and response strategies, showing how to protect people, data and reputation in a world where seeing is no longer believing.

Don’t just trust what you see, learn how to verify it.

Join us live and discover how to detect and defend against the fakes.

What you’ll learn:

  • How deepfakes are being used to bypass trust and verification systems
  • The latest tools and techniques to detect AI-generated content
  • How to build processes and training that strengthen human and technical defences

Why this matters — right now

Scope: Scattered Spider impersonated a Sys Admin employee using sophisticated voice authentication to execute access, lateral movement & a severe ransomware-based attack.

Impact: Impact: M&S have publicly stated the impact will be in the region of £300M, with weekly losses of £40M confirmed during the outage. 

When one impersonated voice can cost hundreds of millions, recognising what’s real and what isn’t has never been more important.

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About the author

Matt, co-founder and CEO of CloudGuard, is an IT industry veteran with 35 years of senior experience. He has held pivotal roles at major organisations including Microsoft, Severn Trent Plc, Perot Systems, Computacenter, Digica, Pulsant, BCN, SmarterMed and SoftwareONE. He has been a Microsoft Certified Technical Architect since 2003 and was honoured as a CIO100 member in 2015, 2018, 2020, and 2021.

Since 2008, Matt has led advancements in AI and automation. Under his guidance, his team pioneered the use of machine learning to analyse extensive datasets across industries such as cybersecurity and utilities. His deep understanding of these technologies has driven innovation and positioned him as a thought leader on their ethical implications. He has shared his expertise at global conferences, discussing the transformative potential and ethical considerations of AI and automation.

Beyond his IT career, Matt has been a significant investor in renewable energy since 2010, reflecting his commitment to sustainable development.

Matt Lovell, CloudGuard CEO and Co-Founder

Matt Lovell

Co-founder and CEO
CloudGuard