Webinar

The Art of Deception

Fight Back Against the Fakes

We’ve all seen how easily deepfakes can fool even the most experienced teams. Now it’s time to talk about how to fight back.

Man holding mask

Deepfakes and AI-driven manipulation have evolved fast. They’re now more realistic & accessible than ever and increasingly used to exploit trust.

Attackers can clone voices and fabricate entire conversations using tools anyone can download from places like Hugging Face or GitHub. Traditional awareness training alone can’t keep up.

Are you confident you could verify what’s real and respond effectively when something feels “off”?

In this live session, we move beyond basic awareness and into real-world detection and defence. Our cybersecurity experts will demonstrate how today’s deepfakes are used in attacks, what detection tools can (and can’t) do and the steps organisations should take to reduce risk across people, processes and technology.

Don’t just trust what you see. Learn how to validate it.

Join us live and discover how to detect and defend against the fakes.

What you’ll learn:

  • Live deepfake demonstration and how attackers weaponise synthetic audio/video in real-world attacks

  • Practical techniques to verify authenticity in real time, even under pressure

  • Side-by-side demos of detection tools, showing what they catch and what they miss

  • Post-incident response guidance: how to contain damage, report internally and prevent recurrence

Why this matters — right now

Scope: Scattered Spider impersonated a Sys Admin employee using sophisticated voice authentication to execute access, lateral movement & a severe ransomware-based attack.

Impact: Impact: M&S have publicly stated the impact will be in the region of £300M, with weekly losses of £40M confirmed during the outage. 

When one impersonated voice can cost hundreds of millions, recognising what’s real and what isn’t has never been more important.

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About the author

Matt, co-founder and CEO of CloudGuard, is an IT industry veteran with 35 years of senior experience. He has held pivotal roles at major organisations including Microsoft, Severn Trent Plc, Perot Systems, Computacenter, Digica, Pulsant, BCN, SmarterMed and SoftwareONE. He has been a Microsoft Certified Technical Architect since 2003 and was honoured as a CIO100 member in 2015, 2018, 2020, and 2021.

Since 2008, Matt has led advancements in AI and automation. Under his guidance, his team pioneered the use of machine learning to analyse extensive datasets across industries such as cybersecurity and utilities. His deep understanding of these technologies has driven innovation and positioned him as a thought leader on their ethical implications. He has shared his expertise at global conferences, discussing the transformative potential and ethical considerations of AI and automation.

Beyond his IT career, Matt has been a significant investor in renewable energy since 2010, reflecting his commitment to sustainable development.

Matt Lovell, CloudGuard CEO and Co-Founder

Matt Lovell

Co-founder and CEO
CloudGuard