Ransomware Response Guide

Should You Pay the Ransom?

An inside look at why organisations pay.

A UK manufacturing company faced a £500K ransom, no backups, and £225K/day in downtime. Here’s how the decision unfolded, and what they wish they’d done differently.

screenshot showing ransom payment made

When ransomware hits, you don’t get a week to think.

You get minutes.

This guide takes you inside a breach where the board had to choose, pay the ransom or risk catastrophic business loss.

You’ll see the decision matrix, the cost models, the mistakes, and the long-tail consequences that most IR plans never prepare you for.

What’s Inside

  • The decision matrix — a side-by-side breakdown of the cost, risk, and speed trade-offs of paying vs not paying.

  • Real-world timelines — the first 72 hours, from the attacker’s first move to the boardroom showdown.

  • Hidden failure points — the gaps in backup, patching, and comms that turned a bad day into a crisis.

  • Post-breach lessons — what the company rebuilt, fixed, and now tests quarterly to prevent a repeat attack.

  • CloudGuard’s expert insights — the “Rule of 42” and other field-tested truths about ransomware recovery.

This guide is built from real attack patterns and breach outcomes in the UK.

Why It Matters

  • Ransomware recovery isn’t just a tech problem — it’s a business survival problem.

  • Even if you pay, you’re not guaranteed to recover — and you might face more demands.

  • The right preparation can stop you from making a multimillion-pound mistake.

Who’s the guide for?

  • Security leaders (CISOs, CIOs, IR leads)
  • Risk and governance professionals
  • Business continuity and IT operations heads
  • Anyone who owns or influences cyber resilience planning

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About the author

Matt, co-founder and CEO of CloudGuard, is an IT industry veteran with 35 years of senior experience. He has held pivotal roles at major organisations including Microsoft, Severn Trent Plc, Perot Systems, Computacenter, Digica, Pulsant, BCN, SmarterMed and SoftwareONE. He has been a Microsoft Certified Technical Architect since 2003 and was honoured as a CIO100 member in 2015, 2018, 2020, and 2021.

Since 2008, Matt has led advancements in AI and automation. Under his guidance, his team pioneered the use of machine learning to analyse extensive datasets across industries such as cybersecurity and utilities. His deep understanding of these technologies has driven innovation and positioned him as a thought leader on their ethical implications. He has shared his expertise at global conferences, discussing the transformative potential and ethical considerations of AI and automation.

Beyond his IT career, Matt has been a significant investor in renewable energy since 2010, reflecting his commitment to sustainable development.

Matt Lovell, CloudGuard CEO and Co-Founder

Matt Lovell

Co-founder and CEO
CloudGuard

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